Flexible and powerful, Facebook ad formats give you a lot of control over how your ads show up and what they look like. When creating your ads, it’s important to pick one that works well with your overall campaign goals. To do so, you’ll need to know about three primary ad formats: image, link and video. Each has its own benefits when it comes to generating clicks or driving sales. For example, video can be great at grabbing attention—but only if you use it in combination with other ad formats in order to create a complete message. Let’s take a quick look at each format now. First things first, set up your ads correctly in order to get them seen. You'll need to write an enticing ad that incorporates a call-to-action (such as click here) and links directly to your landing page. Don't be afraid to do some research on what kind of images appeal to your target audience; it can make all the difference in click-through rates. With paid ads, it is also possible (and common) to A/B test different versions of your ad with various images and see which ones perform best. It's good practice to run tests like these at least once or twice, even if you already have an idea of what works well; you might find something surprising! It can be tempting to jump right into creating ads on Facebook, but make sure you know how many users are on your website before doing so. You want to make sure you’re reaching people who are already interested in your product. Google Analytics provides a lot of valuable information about your site traffic, including demographics and how they found your website. Once you have some numbers to work with, you’ll be able to create smarter marketing strategies on social media that will pay off with more conversions down the road. If your analytics aren’t set up correctly, figure out how Google Analytics works before moving forward.